Privacy Policy

SH Apparel values customer personal information and protects it in compliance with the Personal Information Protection Act.

Last updated: January 1, 2024

Purpose of Personal Information Collection and Use

SH Apparel collects and uses personal information for the following purposes: • Member registration and management • Service provision and contract fulfillment • Customer consultation and inquiry response • Marketing and advertising • Service improvement and statistical analysis • Legal obligation fulfillment and dispute resolution

Personal Information Items Collected

Personal information items collected by SH Apparel include: Required collection items: • Name, contact information (phone number, email) • Company name, position • Service usage records • Access logs, cookies, IP information Optional collection items: • Address, fax number • Service-related preference information

Personal Information Retention and Use Period

Personal information is destroyed without delay after the collection purpose is achieved: • Member information: Until membership withdrawal • Consultation records: 2 years after consultation completion • Contract-related information: 5 years after contract termination • Marketing information: Until consent withdrawal • Website usage records: 3 months Information required by relevant laws will be retained for the specified period.

Third-party Provision of Personal Information

SH Apparel does not provide personal information to third parties in principle. However, exceptions include: • When the data subject has given consent • When required by law or requested by investigative agencies • When necessary for service provision (delivery, payment, etc.) When providing to third parties, we will specify the recipient, purpose, items, and retention period and obtain separate consent.

Personal Information Processing Outsourcing

SH Apparel may outsource personal information processing to improve services: Outsourced companies and tasks: • Website operation and management • Customer consultation and service support • Marketing and advertising agency • System development and maintenance We ensure personal information is processed safely through management and supervision during outsourcing.

Rights of Data Subjects

Data subjects have the following rights: • Request to view personal information processing status • Request correction or deletion of personal information errors • Request to stop personal information processing • Request compensation for damages Rights can be exercised through written documents, phone calls, emails, etc., and we will take action without delay.

Personal Information Protection Measures

SH Apparel takes the following measures to protect personal information: Technical measures: • Access control to personal information processing systems • Encrypted storage and transmission of personal information • Installation and update of security programs • Log record storage and prevention of forgery/alteration Administrative measures: • Designation of personal information protection officers and staff • Regular internal audits • Employee training and security pledges • Establishment and implementation of personal information processing policies

Personal Information Protection Officer

Name: Chul Young Kim
Position: CEO
Phone: 02-3488-4100
Email: privacy@shapparel.com
Address: 275-6 Yangjae-dong, Seocho-gu, Seoul, Samho Building B-dong, 9F

This policy is effective from January 1, 2024. If the privacy policy changes, we will notify you through our website.